Loomly Features
Marketing Campaigns
                                            
                
                    Omni-Channel Tracking 
                                        Provides tracking across multiple digital advertising channels, such as video, mobile, and social media.
                                    
                
                    
                        
                             
                                                    
                        
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                    Revenue Planning 
                                        Helps allocate marketing budget based predicted amount of incoming revenue.
                                    
                
                    
                        
                             
                                                    
                        
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                    Media Attribution 
                                        Assists in the attribution of marketing budget by identifying successful campaigns and initiatives.
                                    
                
                    
                        
                             
                                                    
                        
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                    Opportunity Timeline 
                                        Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities.
                                    
                
                    
                        
                             
                                                    
                        
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                    Customization 
                                        Allows for custom report types to match the goals of a company.
                                    
                
                    
                        
                             
                                                    
                        
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Provides tracking across multiple digital advertising channels, such as video, mobile, and social media.
Helps allocate marketing budget based predicted amount of incoming revenue.
Assists in the attribution of marketing budget by identifying successful campaigns and initiatives.
Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities.
Allows for custom report types to match the goals of a company.
Campaigns
                                            
                
                    Proximity Marketing
                                        Collects geo-location data on mobile users to customize relevant campaigns.
                                    
                
                    
                        
                             
                                                    
                        
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                    Bulk Mobile Marketing
                                        Provides templates for mass mobile marketing campaigns.
                                    
                
                    
                        
                             
                                                    
                        
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                    Push Notifications
                                        Pushes notifications or text messages to mobile devices.
                                    
                
                    
                        
                             
                                                    
                        
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                    Bulk SMS
                                        Provides templates for mass mobile messaging campaigns.
                                    
                
                    
                        
                             
                                                    
                        
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                    Two-Way Text Messaging
                                        Facilitates two-way text messaging to encourage consumer engagement and loyalty.
                                    
                
                    
                        
                             
                                                    
                        
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                    Email Campaigns
                                        Personalizes and optimizes email mobile marketing campaigns.
                                    
                
                    
                        
                             
                                                    
                        
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                    Audience Segmentation
                                        Identifies the most granular audience segments based on actions, inactions, and user properties.
                                    
                
                    
                        
                             
                                                    
                        
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Collects geo-location data on mobile users to customize relevant campaigns.
Provides templates for mass mobile marketing campaigns.
Pushes notifications or text messages to mobile devices.
Provides templates for mass mobile messaging campaigns.
Facilitates two-way text messaging to encourage consumer engagement and loyalty.
Personalizes and optimizes email mobile marketing campaigns.
Identifies the most granular audience segments based on actions, inactions, and user properties.
Social
                                            
                
                    Social Listening
                                        Monitor what leads and contacts say on sites such as Facebook, Twitter, YouTube, LinkedIn, blogs, and online communities.  Incorporate into your lead and customer DB and use social insights to segment prospects.  Trigger campaigns, and update lead scores.
                                    
                
                    
                        
                             
                                                    
                        
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                    Social Sharing
                                        Add intelligent social share buttons to your campaigns and content.  Track who is sharing your content and driving conversions.
                                    
                
                    
                        
                             
                                                    
                        
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                    Social Campaigns
                                        Schedule automated posts to one or more social accounts; use or integrate with URL shortening services; and measure likes, comments, replies, and retweets.
                                    
                
                    
                        
                             
                                                    
                        
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                    Social Engagement
                                        Social apps including polls, sweepstakes, and referral programs can enhance audience engagement.  Include these on your website, landing pages, Facebook pages, and emails.
                                    
                
                    
                        
                             
                                                    
                        
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                    Social Ads
                                        Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time.
                                    
                
                    
                        
                             
                                                    
                        
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Monitor what leads and contacts say on sites such as Facebook, Twitter, YouTube, LinkedIn, blogs, and online communities. Incorporate into your lead and customer DB and use social insights to segment prospects. Trigger campaigns, and update lead scores.
Add intelligent social share buttons to your campaigns and content. Track who is sharing your content and driving conversions.
Schedule automated posts to one or more social accounts; use or integrate with URL shortening services; and measure likes, comments, replies, and retweets.
Social apps including polls, sweepstakes, and referral programs can enhance audience engagement. Include these on your website, landing pages, Facebook pages, and emails.
Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time.
Campaign Execution
                                            
                
                    Email Campaigns 
                                        Connects sales emails with cross-sell/upsell marketing campaigns across multiple channels.
                                    
                
                    
                        
                             
                                                    
                        
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                    Website Personalization 
                                        Provides tools that dynamically serve content, messaging, and calls-to-action.
                                    
                
                    
                        
                             
                                                    
                        
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                    Prioritized Accounts 
                                        Helps determine which accounts have the highest/lowest opportunity to convert.
                                    
                
                    
                        
                             
                                                    
                        
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                    Trending Accounts 
                                        Helps determine the direction of each individual account and how to engage through specific content.
                                    
                
                    
                        
                             
                                                    
                        
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Connects sales emails with cross-sell/upsell marketing campaigns across multiple channels.
Provides tools that dynamically serve content, messaging, and calls-to-action.
Helps determine which accounts have the highest/lowest opportunity to convert.
Helps determine the direction of each individual account and how to engage through specific content.
Engagement
                                            
                
                    Coupons and Promotions
                                        Sends out coupons and promotions to reward and entice mobile device users.
                                    
                
                    
                        
                             
                                                    
                        
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Sends out coupons and promotions to reward and entice mobile device users.