MediaMath TerminalOne Marketing OS

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MediaMath TerminalOne MarketingOS is a platform for delivering better advertising experiences for customers across every channel.

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MediaMath TerminalOne Marketing OS Features

Channel Functionality
Display Functionality

Overall product functionality for display advertising.

 

N/A
Data Integration
1st-Party Data Integration

Integration with ad servers, DSPs, and SSPs, and other data sources for in- and out-bound data transfer.

 

N/A
2nd-Party Data Integration

Allows user to combine first party data collected with additional first party data of strategic partners.

 

N/A
3rd-Party Data Integration

Breadth of standard integrations to third-party data providers.

 

N/A
Offline Data Integration

Able to easily integrate data from offline sources.

 

N/A
Mobile Data Integration

Able to easily integrate mobile data within the DMP platform.

 

N/A
Data Export Tools

Able to extract data from the DMP in bulk through a structured file.

 

N/A
Video Functionality
Video Functionality

Overall product functionality for video advertising.

 

N/A
Data Analysis & Optimization
Audience Segmentation

Ease of segmenting user profiles into groups.

 

N/A
Recommendations

Analyzes data to find and recommend the highest value customer segmentations.

 

N/A
Standard Dashboards

Provides pre-built dashboards to aggregate and display data.

 

N/A
Custom Reports

Allows users to easily build customized reports and dashboards.

 

N/A
Targeting
Targeting

Able to target desired audiences based on demographics and behavior variables.

 

N/A
Retargeting

Able to retarget previous impressions to your site across the web to increase conversion rates.

 

N/A
Geo-Targeting

Able to tailor ads based on consumer general region, state or designated market area (DMA).

 

N/A
Contextual Targeting

Able to match the marketer's ad with specific content on a site or page.

 

N/A