Opal
Opal is a Marketing Calendar software designed for Marketing teams to work efficiently. We are trusted by leading brands worldwide...
Categories
Opal Comparisons
Opal Features
Campaign Management
Program Management
Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. Create and optimize program assets such as landing pages, emails, campaigns, and lists. Track program objectives, results, and costs to assess the program ROI.
N/A
Event / Webinar Marketing
Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up. Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar.
N/A
Calendaring
Maintain a marketing calendar across multiple groups. Manage the calendar for the entire marketing department, from promotions to content to PR.
N/A
Budgeting
Manage all aspects of marketing investments, including assigning top-down budgets to various groups and divisions, planning marketing spending across programs, tracking open-to-spend, ensuring budget compliance, coordinating work-flows and permissions, and reconciling plans with actual invoices.
N/A
Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. Create and optimize program assets such as landing pages, emails, campaigns, and lists. Track program objectives, results, and costs to assess the program ROI.
Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up. Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar.
Maintain a marketing calendar across multiple groups. Manage the calendar for the entire marketing department, from promotions to content to PR.
Manage all aspects of marketing investments, including assigning top-down budgets to various groups and divisions, planning marketing spending across programs, tracking open-to-spend, ensuring budget compliance, coordinating work-flows and permissions, and reconciling plans with actual invoices.
Campaigns
Proximity Marketing
Collects geo-location data on mobile users to customize relevant campaigns.
N/A
Bulk Mobile Marketing
Provides templates for mass mobile marketing campaigns.
N/A
Push Notifications
Pushes notifications or text messages to mobile devices.
N/A
Bulk SMS
Provides templates for mass mobile messaging campaigns.
N/A
Two-Way Text Messaging
Facilitates two-way text messaging to encourage consumer engagement and loyalty.
N/A
Email Campaigns
Personalizes and optimizes email mobile marketing campaigns.
N/A
Audience Segmentation
Identifies the most granular audience segments based on actions, inactions, and user properties.
N/A
Collects geo-location data on mobile users to customize relevant campaigns.
Provides templates for mass mobile marketing campaigns.
Pushes notifications or text messages to mobile devices.
Provides templates for mass mobile messaging campaigns.
Facilitates two-way text messaging to encourage consumer engagement and loyalty.
Personalizes and optimizes email mobile marketing campaigns.
Identifies the most granular audience segments based on actions, inactions, and user properties.
Engagement
Coupons and Promotions
Sends out coupons and promotions to reward and entice mobile device users.
N/A
Sends out coupons and promotions to reward and entice mobile device users.